Taha Co. Printing & Publishing
Brand Identity Guide
Duration: 2015-2021
Objectives:
● To create a comprehensive and user-friendly guide to Taha Printing and Publishing Company's brand identity.
● To ensure that all uses of the brand identity are consistent and on-brand.
● To empower Taha Printing and Publishing Company's employees and partners to use the brand identity effectively.
Scope of Work:
- Creation of the Arabic logo
- Development of the brand identity (including color palette, typography, and imagery)
- Creation of instructions for using the brand identity, including guidelines for colors, fonts, and mark placement
- Applying of the brand identity to documents and stationery
- Applying of the brand identity to printed media
- Applying of the brand identity to digital screens
Approach:
The project began with a thorough understanding of Taha Printing and Publishing Company's brand values and goals. This was followed by the development of a brand identity that was both unique and visually appealing.
The brand identity guide was created in collaboration with Taha Printing and Publishing Company to ensure that it met their specific needs. The guide includes detailed instructions for using the brand identity, as well as examples of how the brand identity should be applied to different types of media.
Results:
The brand identity guide has been well-received by Taha Printing and Publishing Company's employees and partners. It has helped to ensure that the brand identity is used consistently and on-brand across all channels.
Benefits:
● A consistent and recognizable brand identity
● Increased brand awareness
● Improved brand reputation
● Increased employee engagement
● Enhanced customer experience
Conclusion:
The brand identity guide is an essential tool for any company that wants to maintain a strong and consistent brand identity. It is a valuable resource for employees, partners, and customers alike.
